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ProCcare continuously extracts the newly published research studies on water immersion and whole-body cryotherapy. These studies are the basis of our literature database and form the foundation of our ProCcare method which is implemented in our software solution. Our software solution assists athletic trainers, cryo-operators, and business owners who look for optimal support for their athletes and clients by limiting liability, increasing customer value, and elevating customer experience as opposed to the current one-size-fits-all approach.
Study: Legrand, F. D. et al. Affective response to whole-body cryotherapy: Influence of sex, body mass index, age, time of day, and past experience. Complement Ther Med 55, 102539 (2020).
Method: Two hundred fifty-nine customers from two French cryocenters took the Feeling Scale immediately after their first WBC session to assess the affective response following a 3-minute WBC session.
Primary findings by the authors:
(1) Most participants rated WBC as being slightly-to-moderately unpleasant immediately after completing their first session,
(2) Past experience with WBC might positively moderate the negative effects of WBC on affect (particularly in women), and
(3) Those with higher BMI tended to report less negative feelings (once again this was seen for women but not for men).
ProCcare's take-home message:
Legrand's study shows that a relatively large group of 259 clients rate WBC slightly to moderately unpleasant. People don like cold, and thereby compliance with a WBC routine is at stake. At the same time, we know that low compliance results in less pronounced effects for the client and less recurrent business for the business owner. The physiological response during whole-body cryo presents a high variability among individuals and depends mainly on gender, body composition, age, and general-or local cold adaptation. General cold adaptation following exposure to whole-body cryo is rarely reported as the exposure duration over time and frequency is limited. Instead, local cold adaptation via repeated, systematic exposure is possible when focusing on physiological response habituation. Within a treatment cycle, habituation occurs due to the repeated exposures mentioned in the previous section. Research showed some physiological measures illustrate a habituated response to repetitive whole-body cryo while others do not or even show a stimulation. Thermal sensations have already become habituated after the first and second exposure (Westerlund and colleagues 2009).
Taking this habituation into considerations for first-timers seems to be inevitable to turn them into recurrent clients. To assess whether habituation needs to occur, a proper intake consultation consisting of an intake interview and intake session should be prescribed.
How to apply these findings in practice:
It might be of benefit to acclimatize to whole-body cryotherapy for improving compliance. Therefore, it is recommended to:
Interested in finding out how this habituation is integrated into our CustoRec® solution? Please reach out to us and schedule your demonstration.
Whole-body cryo studies Nov/ Dec 2020:
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