This month’s blog:
31 December 2019 / 0 comments

Feel more secure with a proper intake before undergoing whole-body cryo

When you heard about whole body cryo, potential clients might have additional questions and wonder if it might be of help for them. Like going to a physio, doctor, or personal trainer, whole-body cryotherapy should, therefore, start with an intake consult.

Intake consult = intake interview + intake session

The intake consult is the first interaction with a client. It consists of an intake interview and an intake session and together creates the foundation of a successful partnership. This blog is about the intake interview before body cryo; the intake session will be the topic of a new post.

The intake interview is a face-to-face meeting having several goals:

  • To create the foundation of the relationship with your client.
  • The opportunity to sell the concept and yourself as a specialist.
  • To understand your client's objective.
  • To find out if it will be safe for your client to undergo whole-body cryo.

Foundation

You probably don't know your client, and your client probably doesn't know you. It is generally accepted as a good start to start with some small talk to understand and get to know each other.Especially for you, a specialist, it is essential to try to understand what moves your client. By knowing this, you can more easily provide these needs and increase the probability of making this relation and the exposure to whole-body cryo a success.

Sell the concept

Your client heard about whole body cryo but will have additional questions.

  • What does whole-body cryo do?
  • How does it work?
  • Will these temperatures be safe?
  • Will it work for me?
  • What does it cost?
  • How much time is involved?

This interview before body cryo is your opportunity to sell the complete concept and to create a feeling that he will be in good hands.

Your client's objective

The main reason for the intake interview is to assess your client's objective. Not like most others, whole-body cryo should not be considered as a one-size-fits-all approach. Not in the treatment dosage but also not concerning the client's objective. It has been well proven that the probability of reaching your client's goal can be increased by delivering a tailor-made approach. The certified CustoRec whole-body cryo software provides this solution automatically, but what is behind is a well-thought procedure:

  • Step 1. A systematic search through scientific literature. Before 2010 not much research has been performed in the field of whole-body cryo; only about 30 studies have been published. After 2010 more than 100 studies have been published. This literature forms the basis of the CustoRec solutions.
  • Step 2. A critical appraisal of this literature, valuing the results and conclusion in line with the research method used.
  • Step 3. Creating the golden standard protocols and identify the right amount of session (a cycle)concerning each objective.

Example 1: Whole body cryotherapy finds its roots in the mid-70s when dr. Yamauchi exposed rheumatoid patients to extreme cold temperatures to decrease chronic pain levels and improve quality of life. We know from a study of Guillot and colleagues (2014) that you need multiple sessions (preferably one per day) at -110°C/-166°F for 3 minutes, within a timeframe of 14 days to decrease the level of the activity score significantly. So, the best suggestion for success for your client is prescribing one session per day for a period of 14-days at that particular dosage.

Example 2: Whole-body cryo is also used within sports to enhance recovery. One of the main targets of WBC after exercise is to guide the inflammatory process. A study of Pournot and colleagues showed that one session at -120°C/-184°F for 3 minutes enhanced muscle recovery by restricting the inflammatory process. So, in this case, the best suggestion for success for your athlete is prescribing a session at-120°C/ -184°F for 3 min directly after activity. Additionally, adding knowledge on, for instance, the type- or severity of the activity, should result in prescribing an even more severe protocol.

Therefore, knowing the objective of your athlete and having the full picture will result in a more optimal approach.

Safe cryotherapy sessions

The last part of the intake interview before whole-body cryo should focus on the precautions and contraindications undergoing whole body cryo. Tell your client the complete procedure and make sure to exclude contraindications like having a history of heart failure, pregnancy. Prescribing the proper precautions will increase the feeling of safety for your client, which will help in improving compliance and eventually, your business. Download our white paper on this specific topic here.

ProCcare provides this blog. Do you have questions on this specific blog or are you interested in one of our products please contact us.

References

  • Guillot, X. et al. Cryotherapy in inflammatory rheumatic diseases: a systematic review. Expert Rev. Clin.Immunol. 10, 281–294 (2014).
  • Pournot, H. et al. Time-course of changes in inflammatory response after whole-body cryotherapy multi exposures following severe exercise. PloS One 6, e22748 (2011).
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